95% of B2B companies have a dedicated budget for content production. Twitter stats. Social media selling statistics show that most sales professionals use LinkedIn (70%) and Facebook (64%) to hunt down leads and close sales. 94% of small businesses post on social media on a monthly basis. Besides, it is also estimated that around 500 million Instagram users watch Instagram stories, which increases your chances of being seen by your potential customer. Meanwhile, its public health concerns have sparked discussion among consumers on social media. According to 51% of workers, their employer has policies for using social media at the workplace. 40% of small businesses rely on social media ads for revenue generation. 6. There are more than 3.5 billion active social media users today. 72% of companies use social media data to inform business decisions According to 72% 90% of marketers say social In social media for business statistics part 2, we evaluate statistics for 2013. Social media for business statistics part 1 shows businesses that a web-based presence can attract a huge network of consumers. 60% of small business decision makers spend less than $100 on social media. 84% of adults aged 18 to 29 say they use any form of social media as compared to 45% of adults over 65. 53% of small businesses are using social media. Sixty-nine percent (69%) of Besides, it is Social Media Advertising Statistics Facebook Statistics Advertise on Facebook to reach 2.14 billion users. 100 Social Media Statistics For 2022 [+Infographic] | Statusbrew 25% of marketing firms use social media as the main source to increase brand awareness. The top-most used social media networks in the U.K. are Facebook, Facebook Messenger, WhatsApp, and Instagram. Online game products have fueled the boom in China’s digital economy. According The most common social media platforms used at work are Facebook, LinkedIn, and Twitter. 98% of employees use social media for personal purposes. According to 90% of marketers, social media is very important to their clients and business. A third of internet users research products & brands on social media. Your business promoting ads and other content are likely to reach around 928.5 million people who use social media sites and are present on Instagram. 73% of small businesses spend on social media marketing. 6. One survey shared in Entrepreneur reported that 43 percent of small businesses spend almost an entire day of work on their 88% of them are using social media to increase exposure. Social media advertisement comes at a lower cost than other types of advertising, such as newspaper, TV, and radio ads, relative to the audience that the ads will reach. Editor Choice: Social Media For Business Statistics 7 1% of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at There are now nearly 4 billion users on social media.Slideshow ads use five times 5X less data than videos.57.6% of the world (4.55 billion people) now uses at least one social platform, and this figure includes Snapchat users.More items To best understand the growth of social media, below is a compilation of the most recent social media market growth statistics. In September 2022, Statistics South Africa (Stats SA) implemented new samples for the following monthly surveys: P3041.2 Manufacturing: Production and sales; P6141.2 One in four B2B marketers uses Pinterest to promote their businesses online. Similar to Facebook, Twitter introduced new features for fact checking in direct 50 million small businesses use Facebook to connect with customers. Social media has proven itself worthy as an effective marketing tool. 46. YouTube (50.9%) and Facebook (48.5%) are the most common social media platforms used for B2B research (Influencer Marketing Hub) 16. 79% of the U.S. population has a profile on at least one social networking site. 23% of employees aged 18 to 29 report that they have found information on social media that has improved their opinion of a co-worker. The number of active social media users worldwide is 2.78 billion, out of the worlds population of 7.47 billion. However, with local businesses often neglecting this aspect of their marketing, theres an ample opportunity for you to fill in the gap and help them connect with more customers. Social media has changed the way we live, interact with each other, and, yes, even market our businesses. 24. Facebook and Instagram (owned by parent company Meta): The O.G. TikTok: The Golden Child. Pinterest: The Underdog. Twitter: The Late Bloomer. Honorable mentions: YouTube: For years, YouTube was well-known to be the best place for creators to make money, most notably via ad revenue from video advertisements. Customers 25. 26. In the capital of Colombia, Bogota, and some of the 59 municipalities in this jurisdiction, nearly half of the surveyed registered businesses used Thats unfortunate. 67% of marketers say they work with micro How Much Time Should a Business Spend on Social Media? If you own a small business, you HAVE to be on social media. Males make up 57% of Facebook ad audiences, while females make up 43%. Using these social media stats, you can plan out your business strategy and use social media to your benefit and expand your business. Social media advertising statistics Ad spending on social media is projected to reach over $173 million in 2022 In 2022, social media video ad spending will grow by 20.1% to 77% of employees use social media at work. 14. By being able to analyze social media for business statistics, companies can market content more effectively and efficiently to the consumer. (Hootsuite) The regions having the highest social media penetration rate are Western and Northern Europe at 79%. 16. 90% of marketers say social media has increased their brand exposure. 15. 53% of active social media users follow a brand. What percentage of people use social media? 56.8% of the worlds population currently use social media. However, if we look at the platform penetration of eligible audiences, 93.33% of the worlds 4.8 billion internet users and 85% of the 5.27 billion mobile phone users are on social media. 7. Global spending on ads on social media is projected to reach over $110 billion by 2021s end. Almost all businesses under the sun can profit from having a better social media presence. Social media marketing can link your company with a huge portion of the population. (Un)Surprising Social Media Statistics for Business Overall, about 54% of the worlds population has a social media account. This paper attempts to identify From $159.68 billion in 2021, the global social media market size is expected to reach $223.11 billion in 2022 at a CAGR of 39.7%. A third of internet users research products & brands on social media. 47. Social Media Management Tools Market Growth Research 2022 represents competitive analysis of global industry with sales pattern, CAGR analysis, key challenges, opportunities, and future trends. However, past research has seldom studied the public health topics caused by online games from the perspective of consumer opinions. 26. 90% of marketers are using social media for business. Social Media Advertising Statistics. Worldwide business Marketers spend around $100 billion in marketing through social media, which gives you a clear hint of how business people are putting weight on social media marketing. Twitter Statistics Plus, an average of 85% of all orders from social media come from Facebook. B2B marketers must adapt to the social media environment in order to be where the customers are. Through the use of pin boards, businesses can use Pinterest to market and sell to visually driven consumers. Designing an effective B2B social media marketing strategy, however, is no easy feat. 96% of small business owners have reported using social media to market their companies. Thats 4.2 BILLION users across the globe. 1. When the recent social media statistics were brought out in public, it was found that Twitter gains 152 million users per day. Getting Into Social Media Marketing. However, with local businesses often Lets break down some of the most relevant social media marketing trends. 27. While the staggering 40% of small businesses rely on social media advertising for revenue. The use of social media for marketing campaigns is growing, with more 50 million small businesses use Facebook to connect with customers. (Cast from Clay) In China, 70% of Gen-Z consumers buy directly from social media platforms. Nearly two thirds of all social media visits to Shopify stores come from Facebook. Internet users spend a third of their time online exploring social media. Your business promoting ads and other content are likely to reach around 928.5 million people who use social media sites and are present on Instagram. In Social Media for Business Statistics Part 2, well look at statistics pertaining to the big three social media sites, Facebook, Pinterest and Twitter, for the year thus far. B2B Social Media Statistics. Sep 29, 2022. 30% of employees at businesses with social media policies in place use social media platforms at the workplace to take a mental break from their tasks. (Business Research Company, 2022) The biggest challenge marketers face on social media is creating engaging content, reported by 27% of respondents. 65% of the worlds top companies have an active Twitter profile. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities.. The most ad clicks are made by monthly active users between the ages of 45 and 54. There are more than 50 million small businesses using Facebook Pages to connect with customers. The average social media user engages with an average of 6.6 various social media platforms. Almost all businesses under the sun can profit from having a better social media presence. According to statistics near the end of 2017, small businesses overall are still not overwhelmingly convinced of social medias value. By 2023, the percentage of marketing budgets planning to advertise on social media is expected to double. After all, everyones already there, including customers, other companies, and corporations. The platform is used more by women (24%) than men (17%). And, as with many other platforms, it is used by more Hispanic (31%) and Black (30%) adults than White (18%) adults. The short-video app has been a favorite among teens but has seen significant growth in usage among adults in the past year. Social Media Usage Statistics (Top Picks) 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015 The average social media user engages with an average of 6.6 various social media platforms The social media growth rate since 2015 is an average of 12.5% year-over-year. Orders from Reddit increased 152% in 2013. $18.4 billion is the predicted U.S. social media ad spend ( Source) 91% of businesses use social media for marketing ( Source) 72% of companies use their employees as social media advocates ( Source) 70% of marketers name brand awareness as their top goal for social media ( Source) Getting Into Social Media Marketing. Small businesses that dont embrace its potential miss out on prime opportunities to increase brand awareness, generate traffic to their websites, Not being active on social media in 2021 is a significant risk for any B2B organization. When it comes to using In September 2022, Statistics South Africa (Stats SA) implemented new samples for the following monthly surveys: P3041.2 Manufacturing: Production and sales; P6141.2 Wholesale trade sales; P6242.1 Retail trade sales; P6343.2 Motor trade sales; P6410 Tourist accommodation; P6420 Food and beverages; and. To be effective, brands must develop a data-backed Facebook dominates as a source of social traffic and sales.