if we want to use the quote of Bernard Dubois, professor at HEC, in "The Art of Marketing". On the workforce level, the fast fashion industry also raises ethical concerns related to the workers' rights to a fair living wage and safe working conditions. Fast fashion is awash with new plastics The vast majority of items listed on these websites contain fabrics derived from petrochemicals, such as Polyester, Acrylic, Nylon and Polyamide. Fast fashion became common due to cheaper, speedier manufacturing and shipping methods, an increase in consumers' appetite for up-to-the-minute styles and the rise in consumer purchasing power. 3.1 The Birth of Fast Fashion. (2) $3.00. And Amancio, now 86, no longer runs his $33-billion empire. Google Docs. As previously noted, fast fashion contributes an estimated 10% of global CO2 emissions annually. A heart-breaking statistic came from a McKinsey & Company October 2016 report titled "Sustainability & Resource Productivity." The report showed that the number of garments produced annually became double since 2000 and exceeded 100 billion pieces for the first time in 2014: nearly 14 new apparel items for every person on Earth. 2. Abstract. Fast fashion made the latest trends available at lightning speed and at extremely cheap prices. We believe in One Planet Thriving Zara has rocketed in size and, by some estimates, makes a mammoth 450 million items a year. Fast fashion denotes lower-quality, low-priced, mass-produced and machine-made garments that quickly end up in landfills. Director in 2019 with a focus on developing the company's sustainability initiatives and supply chain governance. "Fast fashion giants make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes." . Main text Slow fashion is gaining a lot of attention and is creating new ways to design, manufacture, and purchase clothing. A sketch of the fashion apparel industry Little is known, however, about the fast fashion business model's environmental Four related strands of literature are reviewed to establish a tri-component model of attitude (ABC), i.e., Affective, Behavioural and Cognitive. As the demand for apparel and shoes has increased worldwide, the fashion industry has experienced substantial growth. Sustainable fashion is when clothing is made whilst keeping environmental measures in mind: such as mitigating the use of excessive water, reducing the need for chemicals in fertilizers used to grow raw materials used in textile factories (i.e., cotton), and striving for energy efficient measures in both the production and lifespan of the garment. Thanks to falling costs, streamlined operations, and rising consumer spending, clothing production doubled from 2000 to 2014, and the number of garments purchased per capita between 2000 and 2014 increased by about 60 percent. Sustainability, according to the definition adopted by the United Nations World Sustainability is an important topic in fast fashion system as the fast fashion companies have been blamed for causing harmful repercussions to the environment and society. Abstract The phrase "fast fashion" refers to low-cost clothing collections that mimic current luxury fashion trends. The investigation revealed that there is a somewhat growing awareness among consumers on the issue of fast fashion and sustainability, however there is a pervasive gap between attitude and behaviour in this regard. INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION 1141 It also revealed that there are some retailers in Ireland that maintain environmentally friendly practices at the top of their agenda. Globally, 64 percent of those polled regard themselves as supportive of sustainable fashion, though far fewer - just 43 percent - think their society is supportive of the concept. The H&M fast fashion brand also advertises as an environmentally conscious brand. Environmental Impact of Fast Fashion. Sustainable fashion is concerned with use of fibres from organic . Fast fashion contributes to mixing social classes more than ever before. In this paper, we study the environmental impact of the fast fashion business model by analyzing its implications for product quality, variety, and inventory decisions. sustainability of the fast fashion industry in North America and Europe. 2. Although the fast fashion industry suffered greatly due to lockdown measures, the market is forecast to hit $39.84 billion in 2025. Computer Science, Business. The 2030 Agenda for Sustainable Development is aimed to provide a blueprint for peace and prosperity for people and the planet, now and into the future. So too are the related facts that real prices for footwear and apparel have. Fashion uses more energy than aviation and shipping . "On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. Fast Fashion is a new trend which appears during the 80's-90's in United Kingdom. The increased production and consumption of fashion has serious and long lasting environmental impacts. The thesis focused on the relationship of the two and trying to find out, which measures could be used to improve the fast fashion business model and how different approaches fit the Finnish culture. sustainability Article Key Issues in Slow Fashion: Current Challenges and Future Perspectives Rbert tefko 1 and Vladimira Steffek 1,2,* 1 Faculty of Management, University of Preov, Kontantnova 16, Preov 080 01, Slovakia; robert.stefko@unipo.sk 2 Ted Rogers School of Retail Management, Ryerson University, 350 Victoria St, Toronto, ON M5B 2K3, Canada High Quality and Timeless Design. Trends run their course with lightning speed,. Miss Sears - FCS. A sustainable alternative is the "slow fashion" business model, where consumers invest in the quality of the garment and are encouraged to hold onto it longer. High quality of the original material means stability and less environmental pollution. Therefore, in recent years, there has been a call for fashion to become more sustainable. The fast fashion market size was $25.09 billion in 2020, but it grew at a CAGR of 21.9%, reaching an astounding figure in 2021. Defined as "all direct and indirect losses sustained by third persons or the general public as a result of unrestrained economic activities," the social costs involved in the production of fast fashion include damages to the environment, human health, and human rights at each step along the production chain [ 4 ]. In this chapter, we will discuss them in the following sections. Slow fashion and Fast fashion is a business model that offers (the perception of) fashionable clothes at affordable prices. 5 Sustainable fashion Support for sustainable fashion, however, has yet to reach a similar level. It influencing the customers culture and buying behavior and makes them to purchase more amount of the apparels regardless of their needs. Slow fashion is the opposite of fast fashion. Fast Fashion and Sustainability - The Case of Inditex-Zara The purpose of this case paper is to investigate the relationship between Inditex's business model of fast fashion and sustainability. This book discusses the connection between fast fashion brands and customer-centric sustainability. Sustainable Fashion Outfit Project. The CEO Karl-Johan Persson states that the company's objective is to make fashion sustainable and sustainability fashionable. There are 17 goals to Sustainable Development linked with economic, social and environmental growth. Fast fashion concerns clothing items that are made cheaply to reflect the latest fashion trends. 1,138 people died and another . 'fast fashion' websites, balanced to represent different product categories.i We found: 1. The fast fashion business model is based upon inexpensive, low-quality garments, quick production and sale, and high consumption, which has drawn criticism as much of the fast fashion clothing often ends up in the landfill (Flynn, 2014). Fast fashion also has a poor social responsibility reputation with claims of employee exploitation with workers struggling to survive on extremely low pay, suffering appalling working conditions,. Fast fashion allows everyone to make a good first impression, for example in a job interview. The main question looking to be addressed is whether COVID-19 will accelerate or decelerate the preexisting trends towards improving sustainability efforts in the fast fashion industry. The fast fashion is one of the major driving forces for the young customer's selection of apparels. As Binkley (2008: 602) argues, the idea of "multiple selves in evolution" is central to fast fashion lovers. H&M launched its 'Conscious Line' while continuing to pay below the living wage. Main Text. Sustainable fashion takes environmental and socio-economic factors into consideration when clothing, shoes, and accessories are . When fashion retailer Zara opened its first US store in New York in 1989, the New York Times coined the term "fast fashion" to describe the store's mission, emphasising that it only took the brand 15 days for a garment to go from a designer's brain to being sold in stores.1 Fast fashion made the latest trends available at lightning speed The term flies around a lot when levelling criticism at big fashion brands. Green and Clean. Fast fashion re- Sustainable fashion is clothing, shoes, and accessories that are manufactured, marketed and used as sustainably as possible, taking into account both environmental and socio-economic aspects. According to Google Trends, 2019 saw a huge peak in search . A fast fashion system allows firms to react quickly to changing consumer demand by replenishing inventory (via quick response) and introducing more fashion styles. Clothing production pollutes waterways In fact, according to Business Insider, fast fashion production is responsible for 10% of the total global carbon emissions. We recognise that fast fashion has made it affordable for everyone to experience the pleasure of style, design and the latest trends. At the same time, many fast fashion companies have However, fast fashion has been able to continue mostly unhindered. From an operations standpoint, fast fashion requires a highly responsive supply chain that can support a product assortment that is periodically changing. Nine out of ten respondents in Shanghai, Fast fashion is a clothing supply chain model that responds quickly to the latest fashion trends by frequently updating the clothing products available in stores.